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Since its introduction, Wild Turkey has maintained a distinctive distillation and ageing process that gives it a smooth taste and a lingering flavor. Wild Turkey uses a differentiated process whereby the bourbon is distilled at a low proof to seal in its flavors. Very little water is added to Wild Turkey, resulting in a full-flavored authentic bourbon taste similar to what one would get straight out of the barrel. Wild Turkey is a genuine drink with a sought after "burn" that comes from its high proof, an attribute fundamental to the brand and critical in maintaining its authentic bourbon characteristics.