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One of Urban Decay’s all-time bestselling products! Apply before your eyeshadow for more vibrant, crease-free color that lasts for 24 hours. This is it - the most legendary primer in the beauty industry. Eyeshadow Primer Potion is coveted by makeup artists and makeup junkies alike because it guarantees more vibrant eyeshadow that lasts for 24 hours and never creases! Once you experience its powers (plus how smoothly it glides on - an added bonus) you’ll never want to live without it. This extraordinary elixir comes in an easy-to-squeeze tube so you can control how much you apply.