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Urban Decay Eyeshadow has a soft, amazingly velvety texture and delivers rich, decadent color and long-lasting, crease-free wear. the best part? With an insane range of shades in every texture imaginable (really!), there’s something for everyone. Every velvety shade features Urban Decay’s Pigment Infusion System. the proprietary blend of ingredients allows color to weave itself through the Eyeshadow formula. What does that mean? insane color payout. Color that stays on your lids. Sparkle that doesn’t fall. And a velvety, suede-like smoothness and blendability. And it’s all available in five finishes: shimmer, duotone, matte, satin or sparkle.